Sweat dripped from his brow. He could taste bitter-sweet saltiness in the back of his throat. He’d changed clothes several times at the gym already. A little weary from flying into Austin from out of town, the UFC fighter was game-faced and ready to rumble, but not for a typical fight.
After touring the Aktion Coffee roasting facilities, and perusing the Blended Sense production studio, the fighter was ready to do some of his best work in a while. He just didn’t know it yet.
What happens when you produce a digital asset so good that the minute you post it, you get a solid boost in sales, and instant conversion from new site visitors?
It’s not David Fincher’s Fight Club, but Aktion expertly leverages the heft of Anthony’s impressive knockout record to promote their sports performance blend of Antiguan coffee, named “Rumbletime.”
With the goal of creating predictable revenue and an increase in subscription sales for 15 and 30 day replenishment supplies of Aktion’s performance coffees, “Rumble” delivered.
Aktion is indeed leveraging their video asset. It’s on the home page of their website, their YouTube channel, and shared heavily across social media to drive sales and visibility for the brand.
When you get it right, it’s better than a knock-out fight.
You can get your own supply of Aktion’s Rumbletime coffee now with a 20% discount for a limited time. Just mention Blended Sense.
Follow UFC fighter Anthony Johnson on Instagram.