In the first seven seconds of a first-time meeting, someone determines what they feel about you as a person. The same holds true for your company brand.
Forbes points to additional research that says someone determines if they can trust you within a tenth of a second! Your brand profile is the collection of visuals, text, and colors that conveys that you are to be trusted or that someone should keep looking.
The same way that you would dress and look your best for a first-time business meeting, you should “dress” your brand in the same professional manner.
The way you communicate your vision to the world is important, and that’s why creating a clear brand voice and brand profile for your business will help you eliminate wasted time, money, and stress. Without a clear set of brand defining parameters, it makes internal communication about your brand difficult and the ability to communicate clearly to the world nearly impossible.
At Blended Sense, we have creatives on the job from the moment you start working with us, and they can do their job for you better with a clear brand profile. To that end, here are some great tools to help you create a brand identity on your Brand Profile that stands out.
The most memorable logos of all time, like those of Apple, Starbucks, Chanel, etc. are simple, clean, and convey a sense of style or a deeper message with few moving parts. To create a great logo, it’s best not to over-thinking it.
Once you have created a logo, Blended Sense can animate it, use it in tag lines, audiograms, in the intro and outro of your best video footage, and more. Be sure to upload a logo in several versions, including one with a transparent background to your profile.
Your brand description tells the world and the people within your own company what you’re all about. How do you serve? Why was your business even developed in the first place? What is your mission? Who do you want to engage with?
The way that you talk about your brand and describe what you do can make or break your business. If you can’t explain what you do in a minute or less, it’s time to refine, refine, refine, and get to the crux of your product or service.
On your dashboard, Provide a Detailed Description of Your Product or Service including what pain points or problems you are solving for your ideal customer.
You should be able to answer:
Tell a great story and use social proof to describe how great your product is compared to other things out in the marketplace.
Why do you think banks like Chase and Barclay’s always use blue when choosing their brand colors? And fast food restaurants always use bright hues like orange, red, and yellow? Every color has a corresponding psychological reaction.
Color creates an emotional response in people. Before they’ve even heard what you have to say or noticed the design of your logo or website, the colors you choose are speaking to their subconscious minds to invoke peace, calm, joy, anxiety, passion, fear, longing, hope, or adventure.
When choosing your brand colors, think of spending a little time studying color theory to learn what the colors you choose convey to others. For example, muted hues of the same color may convey a different message than a brighter version of the same color.
It’s also important to know which colors are best used together, and don’t clash.
For now, here’s a cheat sheet:
Red - Energy, courage, tenacity, drive, excitement
Pink - Creativity, femininity, self-expression, self-knowledge, perception, vision
Orange - Enthusiasm, joy, partnership, friendship, hospitality, belonging
Yellow - Enlightenment, success, warmth, happiness
Green - Growth, nature, renewal, spiritual development, health birth
Teal - Discovery, calmness, serenity, the sea, empathy, openness
Blue - Trust, respect, faith, understanding
Purple - Wisdom, dignity, truth, longevity, maturity
Grey - Solemnity, calm, stoicism
Black - Seriousness, starkness, modernity
Gold - Regality, royalty, luxury
Colors that blend well together based on the color-wheel:
Orange and Blue
Yellow and Purple
Yellow and Blue
Red and Green
White and Any Color
Black and White