How to Use Blended Marketing to Bridge the eCommerce - Retail Gap

Why Blended Marketing?

Traditional marketing isn’t completely taboo, but it sure as heck needs an overhaul. That’s why blended marketing with technology and creative services provided by real people is the perfect way to bridge the gap from old-school marketing to marketing in the digital age. What’s more? Blended Sense is uniquely positioned to provide you with the assets you need to crush the new hybrid model. 

Why do you need digital marketing? Read more to see some astounding statistics about how the eCommerce world has changed.

What’s Blended Marketing?

Let’s start with what’s what:

Traditional marketing:

  • Face-to-face events
  • Direct mail
  • Print advertisements (TV, newspaper, magazines)
  • Radio ads
  • Speaking engagements
  • In-person networking
  • Phone calls
  • Email

Digital marketing:

  • A stellar website
  • High-converting sales landing pages
  • Ad campaigns
  • Email drip campaigns
  • Social media posting 
  • SMS (text) campaigns
  • Mobile apps
  • Digital partnerships (affiliate marketing, for example)
  • Influencer campaigns
  • SEO and blog posting
  • Live virtual events
  • Clubhouse talks
  • Recorded virtual events
  • Podcasts

Blended marketing uses the best of both the old and new ways of marketing. It's the effective mix of online and offline customer touch points that net you new customers and greater sales. 

At Blended Sense we use technology in the form of a proprietary app to fuse the old with the new. Small businesses needing creative services to make everything in both the traditional marketing list and the digital marketing list can tap into our creative network to marry vetted creative know-how with their company’s vision. We then create assets that tell a story about their product or service to the world. 

When Your Brick & Mortar Suffers

Brick and Mortar stores took a big hit over the past 18 months, so blended marketing is more important than ever. In fact, global retail sales dropped by 5.7%. The UK alone experienced a loss of $3.2 billion.

Here’s the impact of the pandemic on retail spending as of February 1, 2021. You’ll notice that every industry was impacted, from car dealers, to electronics, to health and personal care. The most resilient industry of all was the food and  beverage industry, but even local restaurants experienced a tremendous pull-back

As a creative intelligence company, Blended Sense knows exactly what brick and mortar stores have been through. This is why digital marketing alongside traditional marketing is imperative for your business’ survival moving into the new “normal.” 

Many companies are still not using technology in business marketing. It’s astounding what these companies are missing by not creating and posting consistent content.

Digital Marketing for the Win: A Shift to Online Shopping

When you create engaging content that speaks to your ideal audience, you can create great traction and visibility for your brand. 

Businesses that were traditionally retail-only in brick and mortar stores that expanded their sales to the online market were some of the few that survived, and even thrived in the past 19 months.

According to UNCTAD this eCommerce trend was a global phenomenon, not just one that affected U.S. markets. There was a massive shift to online shopping. 

A few examples:

  • Latin America’s online marketplace called Mercado Libre sold twice as many items per day in the second quarter of 2020 as compared with the same time period the previous year. 
  • African eCommerce platform, Jumia, experienced a 50% jump in online sales in the first six months of 2020.
  • China’s online retail sales rose from 19.4% to 24.6% in late 2020.
  • Kazakhstan’s online retail sales doubled. 
  • In Thailand, shopping apps jumped 60% in a single week in March of 2020.

This trend is likely to continue, even as the world normalizes from the pandemic.

Here are some fast facts to show you the power of digital marketing with quality, creative content:

To use blended marketing effectively combine your reach to the digital world along with in-person and old-school marketing. You just need great content to post to get started.  Start now!