As we move further into the digital age, video content continues to dominate the online space. With more people than ever before turning to streaming services and social media platforms for entertainment, businesses and creators must stay up-to-date with the latest market trends to stay relevant.
Lets take a look at the current market trends reported in April 2023:
Short-form Vertical Videos have become a staple on platforms like TikTok and Instagram Reels, and this trend shows no signs of slowing down. These bite-sized videos are easy to consume and are perfect for capturing viewers' attention quickly. Brands and creators who are able to create engaging short-form content are likely to see increased engagement and reach.
One of the reasons why short-form vertical videos have become so popular is that they are perfect for mobile viewing. As more people only access the internet through their smartphones, it's become increasingly important for businesses and creators to create content that is optimized for mobile viewing. Short-form vertical videos are perfect for this, as they take up the full screen and are easy to watch on a phone.
Interactive Video Content allow viewers to engage with the content in a way that traditional videos cannot. For example, viewers may be asked to make choices that affect the outcome of the video, or they may be able to click on different parts of the video to learn more about a particular topic.
Interactive videos are particularly popular with younger audiences, who are looking for content that is more engaging and interactive. Brands and creators who are able to create interactive videos that provide value to viewers are likely to see increased engagement and reach. Include these in your email marketing efforts.
Live Streaming has viewers interacting with the content in real-time, asking questions and providing feedback. Live streaming is also a great way to showcase events and behind-the-scenes content, giving viewers a unique and exclusive experience. Use this as an opportunity to hit record on a camera and use for editing later.
One of the reasons why live streaming has become so popular is that it creates a sense of authenticity and transparency. Viewers are able to see the person behind the brand or content, which can help to build trust and credibility.
Personalized Video Content are tailored to the individual viewer, using data such as their location, interests, and browsing history to create a unique viewing experience.
Personalized video content can help to create a deeper connection with viewers, as it shows that the brand or creator understands their needs and interests. This can lead to increased engagement and loyalty. Think sending your client a "Customer Appreciation video with personalized content from their home buying experience. They can cherish that forever and we guarantee they use it for referrals!
Its important to lean into what your business already does every day and take record of it on camera using trends to easily create engaging, relevant, and effective video content to resonates with your target audience.
Follow these steps to get started yesterday- and lean into what comes naturally for you before feeling the pressure of imperfection.
1. Identify Your Goals and Audience
Before creating any video content, it's important to have a clear understanding of what you want to achieve and who your target audience is. Are you looking to increase brand awareness, drive sales, or educate your audience? Once you have a clear goal in mind, you can tailor your video content to suit your target audience and their preferences.
2. Choose a Bundle
Blended Sense offers a range of Bundles that are designed to meet the needs of different types of businesses. Consider which Bundle will work best for your needs and budget. The Bundles come with Production Credits to be used to create all types of digital media.
3. Creative Intelligence Plans Your Content Production
Once you have chosen a Bundle, its time to work backwards. Consider the types of videos that will be most effective for your business. Short-form vertical videos are popular on social media, while longer-form videos may be better suited for educational or informational content. Check out our MENU to get some ideas. Upload your Inspo Videos into your Dashboard for your matched Creative Pro's to reference. We will use this information to plan the Sweep.
4. Time to Sweep
Blended Sense will match you with a team of Vetted Creative Professionals who will help bring your vision to life. Production Credits translate into shot lists to create high-quality video content that aligns with your brand and meets your goals in more ways than snapping content for just one video or photo.
6. Publish and Promote Your Video
Once your video is complete, it's time to publish and promote it. Check your Dashboard for Delivery! Use the tags to categorize your publishing strategy. Consider sharing the video on social media platforms like TikTok, Instagram Reels, and YouTube, as well as on your own website and other marketing channels. Use hashtags and targeted advertising to reach your intended audience and track the performance of your video to refine your strategy for future content.
You CAN do that Youtube show, reel series, showing tour, event coverage and more without the stress of your valuable time, resources, know how (or lack there of- no shame) being spent!
Blended Sense's Bundle's and Production Credits make it easily to create high-quality video content that engages your target audience and drives business success.
Learn more here < And get your bundle today!
Check out these Blogs for More!
How to Read the Production Menu
Upload Your Own Content to Your Dashboard